What Is SEO? Learn the Basics of Search Engine Optimization

Then your account manager performs keyword research, optimizes your pages and creates an overall content strategy. They also create backlinks, ensure your technical SEO is up to snuff and monitor the progress. With over 90% of online experiences starting with a search engine (HubSpot), optimizing your website is crucial to attract targeted traffic and improve your search engine rankings. Strong search engine optimization (SEO) fosters transparency and enhances user experience.

We also considered which providers worked best in various business circumstances. Read our guide to find the best SEO company for your needs and budget. By dividing your keywords into small, manageable groups of related keywords, you’ll cut down on your workload (significantly), while still creating targeted, specific pages. Now that you’ve found the best keywords, you need to put them to work in order to get SEO results (search-driven traffic, conversions, and all that good stuff). If your website manages to get a position on the top of search engine result pages, it can help establish your brand or business’s trust and credibility. However, driving organic traffic to your site is not easy, and this is where SEO comes into play.

• For example, advertisements, or interstitial pages (pages displayed before or after the content you’re expecting) that make it difficult to use the website.
• That’s why it’s so important to frequently take a look at older content that’s been performing well and update it if necessary.
• This helps avoid potential negative consequences in your rankings in Google Search.
• Organic search traffic refers to how many visits your site gets from organic (unpaid) search engine results.
• To be clear, registering your site with search engines doesn’t necessarily get you more traffic, but it can give you access to special tools to help you get there.

While black hat SEO can work, it puts websites at tremendous risk of being penalized and/or de-indexed (removed from search results) and has ethical implications. YouTube SEO involves optimizing video content with relevant keywords, compelling titles, descriptions, and thumbnails to improve visibility and engagement on the platform. Search engines are the software program that provides information according to the user query. It finds various websites or web pages that are available on the internet and gives related results according to the search. Let’s explore some working and some features of Search Engine in this section.

Ensure Your Website is Mobile-Friendly and Fast

For example, if you sell influencer marketing software, you can find relevant publications in your niche by using the string “influencer marketing” + “guest post” on Google. This report will provide a snapshot of your pages’ performance in terms of Core Web Vitals. Use a tool like XML Sitemaps Generator to create an XML sitemap for your website. Read BHS Links our on-page SEO guide to learn how to optimize the on-page SEO elements of important pages on your site. Title tags, meta descriptions, H1 tags, and alt text are important elements of on-page SEO.

Search engine optimization (SEO) is a process of optimizing your website with the goal of improving your rankings in the search results and getting more organic (non-paid) traffic. Since user engagement metrics are clearly used to adjust the SERPs for quality, and rank position changes as a byproduct, it’s safe to say that SEOs should optimize for engagement. Engagement doesn’t change the objective quality of your web page, but rather your value to searchers relative to other results for that query. That’s why, after no changes to your page or its backlinks, it could decline in rankings if searchers’ behaviors indicates they like other pages better.

What is On-page SEO?

5xx errors are server errors, meaning the server the web page is located on failed to fulfill the searcher or search engine’s request to access the page. In Google Search Console’s “Crawl Error” report, there is a tab dedicated to these errors. These typically happen because the request for the URL timed out, so Googlebot abandoned the request. View Google’s documentation to learn more about fixing server connectivity issues.

With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact. This page on my site is optimized around the keyword “Channel Description”. Semrush did a massive Featured Snippet study (they analyzed a whopping 80 million keywords).

So you can create content that answers their queries and attracts them to your site. Image SEO is the process of optimizing images on your website to make them appear more prominently in search results and enhance your overall SEO performance. After ensuring proper crawling and indexing, focus on user experience factors such as page speed, website security, and mobile-friendliness. Use Semrush’s Link Building Tool to start building quality backlinks.

If you want to dive deeper into this analysis, check out this guide. Looking at what your competitors are doing is a great way to gather insights that will influence your SEO strategy. SEO is a cost-effective way to boost your visibility and has huge long-term potential.